01 / Pre-launch secrecy
Inside the creative process.
Media Arts Lab
Apple account · 2013–2017
Global Director of Information Security
5 international hubs. 26 offices. Hundreds of creative partners.
- The challenge
- Confidential launch campaigns moved between creative teams, production partners, and offices around the world. Protection had to work within the pace of product marketing.
- My decisions
- I worked in lockstep with David Rice and Apple’s secrecy team, translating requirements into need-to-know access, compartmentalized projects, watermarking, DLP, and secure creative workflows. On the ground with partners, I built adoption through working relationships, not reporting-line authority.
- The result
- Embedded secrecy controls in campaign production for Apple Watch, iPad Pro, AirPods, MacBook Pro, and annual iPhone launches, with intake, training, and escalation built into the work.
Protect the idea without losing the people bringing it to life.

